
A lot of people know that POPPORN has a bit of an affiliation with a certain adult video retailer, so we always enjoy it when you purchase your high-quality (or shit-ass scummy) porn flicks from them. That's obvious. I just thought that I should mention that before I talk a little bit about recent remarks from the CEO of Private Media, the European porn empire known for lots of righteous anal sex and frequent appearances from Tarra White (who I happen to like a whole freaking lot). See, though it sounds odd coming from the CEO of a major adult film producer, Private's CEO is publicly suggesting that the public illegally downloads their material and whack off to it. Weird, no?
As you may recall Euro-porn giant Private replaced their CEO a month or so ago with a guy named Berth Milton. He had been CEO of the company for a great many years and now is back in the seat of power, after the ousting of some other dude named Bumbovitz, who's not taking his ejection lightly, from what I understand. Now, I'll be honest, I don't know all that much about the goings on at Private, but I find Mr. Milton's comments regarding piracy rather interesting, to say the least.
"I think it’s a lost battle," Milton said." I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download. It’s a new world and we have to accept it. I think in six months or something like that, we will be extremely happy the more people are pirating our content, because we will have our own little club where people will pay for exclusivity."
It sure is an interesting point. Personally, I also feel that it's a bit of a lost battle. It seems to me that as technology moves along at an ever-faster pace, it's getting easier and easier to steal content off the web, whether you're talking about music, video or what have you. More and more people are learning how to get their shit for free and more and more people are doing it. The idea that someone would pay for something that they could just as easily have for free is slipping away. But I'm not 100% sure that it means that the business should just roll over and empty their pockets to the consumers. Personally, I think that it's just a matter of time before all of the media industries get used to the new technologies and learn how to use it to their advantage. In the meantime, though, I find it very interesting that the CEO of one of the world's largest porn concerns is looking at it as somewhat a lost battle, or, at least, finding an upside.
“We will be extremely happy the more people are pirating our content and the more they look at it, " Berth said, calling the fact that more and more people are watching porn as a benevolent consequence of this technological development. The problem, of course, if that revenue's disappearing in the meantime, which will make it harder and harder to produce high-end content that folks deem worth paying for. Or, uh, stealing.
Now, shit, I couldn't tell if you if there's a way around it. And I'll freely admit to pirating a good deal of music in my own life, so my hands are hardly clean here. I haven't ever stolen any video goods, but since I've worked for a porn company for the better part of a decade and haven't had a need to buy porn in all that time, it's hard to say if I ever would have been tempted to rip it off during that time. Though, knowing myself, I probably would have.
I guess we'll all just have to wait and see in the next five or ten years how this all turns out.
In the meantime, Fraserside Holdings, a Private Media company is in the middle of a huge-ass lawsuit against Meta Interface, the San Francisco company that runs Videobox.com, on charges of copyright infringement. Fraserside's acting on a pretty strict "piracy is theft" platform, and asking for $150,000 per infringement (which will add up to too big of a shit-ton of money to count).
So it's possible that Berth's comments are strictly in an intellectual sense, and in real life, dude wants to get PAID.
Comments
He's pretty much right...
What people in the porn biz (and arguably, the media biz in general) need to understand is that "value" isn't a static thing. Not in the monetary sense, nor in the ethical sense. Shit changes.
People no longer value porn itself. In a sense, that's a positive thing for society, 'cause let's face it... for a long, long time, the core of the consumer's porno value proposition was based on repression. Back in the days of beating off to jittery VHS tapes, you were either coughing up a mint to buy a copy, or steeling yourself for the walk of shame to the back of the video store. Either way, you were paying dearly in your currency of choice. That made each flick --no matter how banal-- seem special... you'd watch that shit over and over.
But now? Porn is like KY-scented air; it's everywhere. I mean, five or six years ago, for the first time, we all got a clear look at the cooch of a chick who was (then) arguably the most famous woman in the world. For free. It was *news*. While porn companies were busy trying to grow out of their ghettos and go mainstream, the mainstream took a hard right turn and started filling up porn's parking spaces in the old neighborhoods. Throw in the explosion of content derived entirely from exhibitionists' easy access to digital cameras and Facebook/Myspace, and you're looking at a seriously destabilized system. Suddenly, life *is* porn.
Folks can sue whomever they like, and implement whatever futile DRM that floats their boats, and it won't matter. There's already more content out there than anyone could consume in a dozen lifetimes without wearing their (man-)clits down to nubs. We don't need Porn Valley to keep us fapping.
That doesn't mean there's no longer value to be cultivated, though. Milton's right... now it's all about exclusivity. Maybe not the kind he envisions, but exclusivity all the same: personal connection.
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